Louis Wong’s creative thinking had been deeply influenced by various Japanese cultures and elements from cartoons since childhood. After graduating from a design school in 2013, he entered the design industry. Two years later, he established his personal brand, PLAY STUDIO, and began creating soft vinyl figures with Japanese elements, including the popular character Oni Ninja. In 2020, he joined the design studio HOW2WORK and began developing artworks in different genres, such as paintings and sculptures.